A new brand for Uzbek designer Ferutdin Zakirov
Feru is a network of exclusive boutiques for men’s clothing named after
Uzbek designer Ferutdin Zakirov, located in Russia and FSU.
Artero Consulting was asked with creating a brand for a new men’s label.
Feru è un marchio del designer Ferutdin Zakirov, famoso in Russia per le sue
prestigiose boutiques di abbigliamento uomo. Ci è stato chiesto
di studiare la strategia e il marchio per una nuova collezione.
Feru – это сеть бутиков эксклюзивной мужской одежды, обуви и аксессуаров.
Feru предлагает обеспеченным мужчинам лучшее из того,
что создано в современном мире роскоши: только высший класс материала,
только ручная работа лучших итальянских мастеров, только абсолютное качество.
Artero попросили с создания нового бренда.
Naming Research, Story Telling, Design
© Artero Consulting 2013 . Silvio Artero + Andrea Bozzo.
Design/
Fisico Web site
Web site. Design. Concept. Creation.
© Crisfer srl Italy
© Artero Consulting 2011
Design/ Fisico Beachwear/
Pitti Immagine Uomo SS 2012
Pitti Immagine Uomo Spring Summer 2012 - Florence.
1A Classe Alviero Martini.
© Alviero Martini spa.
© Artero Consulting 2011
Design/ Alviero Martini 1A Classe/
Pitti Immagine Uomo Fall Winter 2011
Pitti Immagine Uomo Fall Winter 2011 - Florence.
1A Classe Alviero Martini
© Alviero Martini spa
© Artero Consulting 2011
Design/ Alviero Martini 1A Classe/
Pitti Immagine Uomo Fall Winter 2010
Pitti Immagine Uomo Fall Winter 2010 Fair in Florence.
Project for - Essential To Travel Collection - Fair Stand.
1A Classe Alviero Martini
© Alviero Martini spa
© Artero Consulting 2010
Design/ Alviero Martini 1A Classe/
Pattern Design for Fisico
Fisico is a Beach Couture leading collection that we provide
with a full spectrum advice in Art Direction, Branding,
Communication and Design.
Every season new patterns are designed and used
in collections, packaging and collaterals.
© Crisfer srl Italy
© Artero Consulting 2009
Design/ Fisico Beachwear/
Packaging Design
Ghiro is an Italian brand specialized for woman and men’s collection.
We were asked to develop the new logo, that we enhanced in a vertical solution
and the new packaging for a series of men’s collection. The packaging was
developed with a product management system allowing us to manage
and pack more than 100 different products with only three different boxes.
© T.T. spa
© Artero Consulting 2010 - present
Design/
Shaping a Brand
Brand architecture, wayfinding projects, packaging, collaterals.
Branding for Koan by Coin
© Coin spa Italy
© Artero Consulting 2005-2009
Design/
Simple and Modular
Identity and packaging for Hair-care products.
© Soco Italy
© Artero Consulting 2002-2009
Design/
Making it fashionable again…
Making it fashionable again…
A project to enhance the level of a product that is cyclically fashionable.
Strategic Plan, brand architecture, packaging, shopping bag, collaterals.
© Soco spa Italy
© Artero Consulting 2002-2009
Design/
For Pitti Uomo Spring Summer 2010
Pitti Uomo Immagine Spring Summer 2010 Fair in Florence.
Project for - Essential To Travel Collection -
Fair Stand.
1A Classe Alviero Martini
© Alviero Martini spa 2009
© Artero Consulting 2009
Design/ Alviero Martini 1A Classe/
Info-Graphic Design
Info-Graphic Design
for AreaT Tombolini Store Tolentino.
© Tombolini spa 2000
© Artero Consulting 2000
Design/
Managing information
A project for University Faculties to manage every program and information in an organizer.
AgendaAccademica is a registered trademark.
The project is sponsored by Torino town Council.
In 2009 100.000 organizers were requested by 8 Italian Universities.
© Artero Editore 2007 2008 Viggiano Editore 2009 2010
© Artero Consulting 2007-2010
Website: AgendaAccademica
